very unique USPs: marketing brain food

Now that I’m back freelancing – LOVE IT! – I’m reading constantly again. Thought I’d make a habit of posting some of the food for thought I find.

Think Traffic: 10 Examples of Killer Unique Selling Propositions on the Web

What I like about the examples chosen for this post is that they are not only great examples of USPs but they are also (for the most part) well articulated brands. They know what makes them unique and it shows up in their use of language, colour, design – love the oddball chocolate company.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: